Avoid using “click” or “click here.” Use actionable or descriptive text that best describes what the link is.
Capitalization and punctuation of link text should be consistent. Use these guidelines:
If the entire link is a sentence or sentence fragment, use sentence case for the text.
If the link is embedded in other text (such as within a sentence), don’t capitalize the link.
Don’t include closing punctuation unless the link is phrased as a question; in that case, close with a question mark. If the text is a sentence fragment, don’t use punctuation.
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